STRIDING TOWARDS GENDER EQUALITY AND SUSTAINABLE DEVELOPMENT WITH ORANGE SEAL

In today’s business landscape, companies are evaluated not only by their profits but also by their positive impact on society and the environment. Detech Coffee, a leading coffee brand in Northern Vietnam, has established itself as a pioneer by becoming one of the first businesses in the region to obtain the Orange Seal.

Let’s explore the significance of this certification and how it demonstrates the company’s strong commitment to gender equality and sustainable development.

ORANGE SEAL: A SYMBOL OF COMMITMENT AND ACTION

THE MEANING OF ORANGE SEAL

Orange Seal is more than just a certification; it represents a global movement towards gender equality and sustainable development. Inspired by the United Nations’ Sustainable Development Goal 5 on Gender Equality, Orange Seal signifies a commitment to empowering women, girls, and the LGBTQIA+ community.

This certification goes beyond being a mere symbol; it represents a mindset and a movement promoting inclusion and meaningful progress for all.

Why Orange?

The color orange was chosen not only for its aesthetic appeal but also for its profound meaning. Orange symbolizes unity, shared purpose, and social progress. It transcends boundaries of race, ethnicity, and belief, embodying a commitment to not just support change, but to be the change.

DETECH COFFEE’S JOURNEY TO ACHIEVING ORANGE SEAL

CORPORATE COMMITMENT

Detech Coffee has demonstrated a strong commitment to gender equality and sustainable development through various initiatives. The company has implemented fair recruitment policies, creating equal opportunities for all candidates regardless of gender. Additionally, Detech Coffee has developed specialized training and development programs for female employees, aimed at increasing women’s participation in leadership positions.

In its supply chain, Detech Coffee has actively supported female farmers by collaborating with the International Women’s Coffee Alliance (IWCA) Vietnam to organize training programs on cultivation techniques and financial management. This not only improves coffee quality but also enhances the economic status of women in agricultural communities.

Environmentally, the company has adopted numerous protective measures in its production process, including the use of efficient intercropping models between coffee and shade trees and legumes, effective waste management, and water use reduction.

THE IMPACT OF ORANGE SEAL ON BUSINESSES

ENHANCING REPUTATION AND BRAND RECOGNITION

Obtaining the Orange Seal has helped Detech Coffee stand out in the competitive coffee market. This not only affirms the company’s position as a socially responsible business but also attracts the attention of consumers conscious about gender equality and sustainable development. This creates a significant competitive advantage, especially in a context where consumers are increasingly concerned about the origin and impact of the products they purchase.

JOINING THE ORANGE ECOSYSTEM

By possessing the Orange Seal, Detech Coffee has become part of a community of businesses committed to creating positive impact. This brings opportunities to participate in networks for sharing knowledge, experience, and business opportunities. The company also has the chance to attend events and forums on gender equality and sustainable development, where they can learn from other pioneering businesses and contribute to the global dialogue on these issues.

THE IMPACT OF ORANGE SEAL ON DETECH COFFEE’S BUSINESS OPERATIONS

Orange Seal has encouraged Detech Coffee to build a more diverse and inclusive work environment. The company has increased female participation in leadership positions, creating an atmosphere where every voice is heard and valued.

Furthermore, Detech Coffee has developed comprehensive employee benefit programs, including flexible leave policies, childcare support, and personal development programs. These initiatives not only enhance employee satisfaction but also increase loyalty and productivity.

Orange Seal is not just a certification for Detech Coffee; it represents a strong and long-term commitment to gender equality and sustainable development. By achieving and maintaining the Orange Seal, Detech Coffee has affirmed its position as a pioneering business, not only in the coffee industry but also in the Vietnamese business community at large.